Yong Jia Tan

Before real estate, I spent years in corporate sales and key account management — roles where the job was to listen first and pitch second. That's the instinct I brought into property: understand what actually matters to a client before recommending anything.

That's why I started Property Playbook. Most conversations in this industry start with the unit, not the person. I wanted to flip that — start with your goals and your numbers, then let the data point to the right property.

Every client gets the same rigour I'd want for myself: real transaction history, price trend analysis, and an honest read on how a project stacks up against its neighbours. That's simply the standard I hold every recommendation to.